Accurately calculating risk for many policies covering SME businesses is often limited by lack of access to important contextual information, which would be very time consuming for the underwriter to obtain.

Continuity has developed a decision support tool for underwriters that is capable of rapidly identifying and analysing primary and secondary sources of data already online – e.g. published accounts, vehicles in fleet, information about company premises and workforce, photography, customer feedback, public social conversation, etc. – that might alter the risk profile and could be built into the underwriting process to improve accuracy.